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Cannes Lions 2024

Mukund Olety The Inside Stories

All advertising should be entertaining: Mukund Olety of VML India

In our latest episode of The Inside Stories, we speak to Mukund Olety, CCO of VML India, about the changing definition of creativity, the need for entertainment in all campaigns, the importance of work culture that fosters creativity, and more, using the Sing to Remember campaign as an example.

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