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festive trends

Interviews

Stay curious, hungry and fearless: Ashima Mehra, FCB India

Ashima Mehra of FCB India, who was also on Social Samosa’s 30 under 30 jury, shares with us focus areas for the agency as she settles in her new role, including her plans to position it as an agency known for its innovative, impactful, and memorable campaigns.

By Karuna Sharma

Oct 01, 2024 15:35 IST logo

9 Min read

Trends for festive

Ten big trends of the great Indian festive season

By Social Samosa

Sep 17, 2024 14:14 IST logo

7 Min read

Diwali media plan

Media Laddi: World Cup dominates Diwali media plans, TV gets bigger splash

By Pranali Tawte

Nov 08, 2023 16:44 IST logo

5 Min read

Beauty ad spends

Beauty industry banks on digital for festive sales; boost ads spends by 15-25%

By Sneha Medda

Oct 17, 2023 09:00 IST logo

5 Min read

Samosa Snippets

How to bring authenticity to brand collaborations?

By Pranali Tawte

Aug 07, 2023 06:46 IST logo

5 Min read

Festive jewellery

In Depth: Battling COVID-19 fatigue & fluctuating gold rate, jewellery brands bank on festive marketing

By Jagruti Verma

Oct 28, 2020 03:36 IST logo

25 Min read

Digital Trends on Festive Marketing

Festive Marketing: How to win digital like a pro...

By Social Samosa

Sep 12, 2019 04:21 IST logo

5 Min read