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Gen Z marketing

Gen Z stereotyped in ads

Gen Z feels stereotyped in ads; are marketers listening?

Marketers today are highly focused on targeting Gen Z, yet this sought-after audience often feels misrepresented by brands, and reduced to mere stereotypes. We spoke to Gen Z themselves to understand how are brands lacking and what they can do better.

Jul 10, 2024 17:18 IST logo

7 Min read

connect with Gen Z

Reaching the digital-first generation: How can brands effectively connect with Gen Z

By Sneha Medda and Shamita Islur

Jun 05, 2024 18:16 IST logo

5 Min read

Gen z marketing

Breaking down Gen Z marketing myths: Insights from creative minds

By Shamita Islur

Sep 20, 2023 12:39 IST logo

6 Min read

GenZ Marketing 101 - A look at tactics that have worked for brands

By Pranali Tawte

Oct 14, 2022 07:03 IST logo

17 Min read