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Karan Johar

The Sleep Company's influencer strategy Interviews

Inside The Sleep Company’s influencer strategy ft. CMO Ripal Chopda

Many consumers have little knowledge about better sleeping solutions. As they have started taking their health seriously post COVID-19, D2C mattress brand, The Sleep Company aims to raise awareness about its technology while highlighting the benefits it gives to its consumers, says Chief Marketing Officer, Ripal Chopda.

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