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movie marketing strategy

Movie Marketing

Pop-up OOH & occult cinema hall set-up: Inside Shaitaan’s marketing strategy

Relying on the film’s eerie premise, Shaitaan’s marketing delved into on ground initiatives with innovative methods. Using a formulaic approach on social media, the marketing team capitalised on horror-infused creatives to drive intrigue–with some help from the organic traffic generated through the on-screen return of Jyothika and R. Madhavan together.

By Harshal Thakur

Mar 11, 2024 17:54 IST logo

4 Min read

FastX Movie marketing strategy

FastX Movie Marketing Strategy rides down 'the quarter mile'

By Pranali Tawte

May 23, 2023 04:30 IST logo

15 Min read

Movie Marketing

Inside: TVF Pitchers' ‘pitching’ strategy

By Shamita Islur

Dec 23, 2022 07:23 IST logo

27 Min read

Mission Mangal Movie Marketing review

Campaign Reviews

Does Mission Mangal achieve the 'extraordinary' with its movie marketing tactics?

By Aishwarrya Chakraverty

Aug 16, 2019 06:06 IST logo

9 Min read

Political movie marketing

Accidental Content Marketing Calendar or fortunate love from filmmakers?

By Hitesh Rajwani

Jan 16, 2019 09:28 IST logo

5 Min read

Pad Man's movie marketing strategy

Campaign Reviews

Akshay Kumar leaves no stone unturned in Pad Man's movie marketing

By Sarmistha Neogy

Feb 09, 2018 07:08 IST logo

8 Min read

Hardik AbhiNandan social media

[Case Study] Hardik AbhiNandan taps on social media's regional power

By Social Samosa

Dec 26, 2016 12:33 IST logo

2 Min read