Ajit Varghese on reviving Kyunki and the future of fictional IPs
How AI & tech are helping brands refine user engagement
How sexual wellness brands are rethinking advertising in the age of platform restrictions
NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
News
YouTube rolls out AI-based age estimation for teen users
Reddit introduces automated bidding for brand awareness campaigns
Industry Updates
Meta elevates Ankit Rihal to Head of Global Partnerships, India
Spek Digital wins creative and marketing mandate for Birdy’s
Why Sydney Sweeney’s campaign with American Eagle is facing public criticism
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Experts Speak
What sets new-age agencies apart?
How sexual wellness brands are rethinking advertising in the age of platform restrictions
Interviews
Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Case Studies
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Campaign Spot
Mohanlal elegantly embraces his unseen side in Vinsmera Jewels ad
Star Health’s latest campaign draws a stark line between care and crisis
Zomato's campaign explores the discipline behind fame using rare footage of iconic Indian figures
Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion
Sting integrates F1 engine sound across digital touchpoints to drive fan interaction
Guest Post
How AI & tech are helping brands refine user engagement
Fakefluencers are draining brand budgets, can AI tools fix India’s influencer problem?
How AI is transforming the ad tech stack & revolutionising digital advertising
Advertising in 2030: Five predictions on how AI will reshape the industry
Samosa Snippets
Ajit Varghese on reviving Kyunki and the future of fictional IPs
NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
Movie Marketing
Rihanna is Smurfs' queen card in all-ages marketing play
Inside Superman’s Gen Z-focused marketing push
Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
How Final Destination: Bloodlines' marketing used fear to fuel its comeback