/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
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How sexual wellness brands are rethinking advertising in the age of platform restrictions
Jul 28, 2025 13:56 IST
8 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025 18:40 IST
5Min read
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NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
Jul 25, 2025 15:25 IST
6 Min read
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Of coffee & cultural codes: The Subko Coffee social media blueprint
Jul 23, 2025 15:16 IST
5 Min read
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News
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Meta to ban political, electoral, and social issue ads in EU
Jul 28, 2025 17:05 IST
2 Min read
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Meta appoints Shengjia Zhao as Chief Scientist at Meta AI unit
Jul 28, 2025 13:13 IST
2Min read
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Google launches AI-based web guide feature to organise search results
Jul 28, 2025 13:08 IST
1 Min read
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Google rolls out new shopping features including virtual try-on and price alerts
Jul 25, 2025 19:02 IST
2 Min read
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Snapchat introduces 'Home Safe' feature for location based return alerts
Jul 25, 2025 13:00 IST
1 Min read
Industry Updates
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Vasmol introduces Vidya Balan as brand ambassador
Jul 28, 2025 19:02 IST
2 Min read
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The Ad Club Bangalore unveils ‘Founders Circle’ for agency leaders
Jul 28, 2025 18:55 IST
2Min read
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Jubilant FoodWorks announces Kritika Agarwal as DGM - Brand Marketing
Jul 28, 2025 17:24 IST
1 Min read
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Samsung Next invest in Memories.ai for privacy-focused AI video analysis
Jul 28, 2025 13:00 IST
2 Min read
Topical Spot
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
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Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2 Min read
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Experts Speak
How sexual wellness brands are rethinking advertising in the age of platform restrictions
Jul 28, 2025 13:56 IST
8 Min read
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When the emotion tank runs out in the business of emotions
Jul 24, 2025 14:37 IST
7Min read
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Interviews
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Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025 12:49 IST
6 Min read
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Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025 16:20 IST
13Min read
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Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
Jul 11, 2025 12:54 IST
9 Min read
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LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14 Min read
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Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9 Min read
Case Studies
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025 18:40 IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025 12:29 IST
4Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025 16:34 IST
4 Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
Campaign Spot
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Mohanlal elegantly embraces his unseen side in Vinsmera Jewels ad
Jul 21, 2025 17:16 IST
1 Min read
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Star Health’s latest campaign draws a stark line between care and crisis
Jul 17, 2025 17:45 IST
2Min read
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Zomato's campaign explores the discipline behind fame using rare footage of iconic Indian figures
Jul 16, 2025 15:33 IST
2 Min read
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Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion
Jul 09, 2025 19:35 IST
2 Min read
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Sting integrates F1 engine sound across digital touchpoints to drive fan interaction
Jul 09, 2025 13:40 IST
1 Min read
Guest Post
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The future of OOH: Where creativity meets data & technology
Jul 25, 2025 17:11 IST
2 Min read
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How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025 11:02 IST
7Min read
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Advertising in 2030: Five predictions on how AI will reshape the industry
Jul 16, 2025 10:00 IST
3 Min read
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The female gaze in advertising: Why it matters and what it looks like
Jul 09, 2025 13:40 IST
4 Min read
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Samosa Snippets
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NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
Jul 25, 2025 15:25 IST
6 Min read
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How international women footballers are redefining brand power
Jul 23, 2025 10:00 IST
6Min read
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Movie Marketing
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025 10:36 IST
6 Min read
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Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025 12:23 IST
8Min read
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4 Min read
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How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3 Min read