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Road to 2024

Nimish Agarwal Interviews

Health insurance is a category that has not been marketed enough: Niva Bupa’s Nimish Agrawal

Delving deeper into Niva Bupa’s marketing strategy for 2024, Nimish Agrawal shares plans to increase brand visibility utilising media vehicles. He further discusses the emerging trends within the health insurance sector including the accelerating phenomenon of down-ageing.

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