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Deadpool & Wolverine marketing strategy hinges on Wade and Logan’s chemistry

Deadpool's recent outing features an unlikely and surprising companion - Wolverine. As the franchise integrates into the MCU, the elements that made the first two films popular remain intact, making it the first R-rated movie of MCU. The lead stars’ popularity and chemistry was heavily leveraged as the marketing strategy involved social media teasers, collaborations with brands, special merchandise, sardonic videos and more.

By Harshal Thakur
Jun 28, 2024 18:00 IST 8 Min read
Influencer brand collaborations IPL 2024 Report
IPL 2024 expected to drive 50% surge in Influencer brand collaborations: Qoruz Report
By Social Samosa
Apr 10, 2024 18:40 IST 2 Min read
Add a heading (84) Topical Spot
Swiggy Instamart's OOH collab celebrates Holi in a Bollywood style
By Social Samosa
Mar 26, 2024 15:10 IST 2 Min read
KFP 4 Movie Marketing
Bringing back Po with nostalgia & humour: Inside Kung Fu Panda 4’s marketing
By Harshal Thakur
Mar 15, 2024 17:06 IST 4 Min read
movie marketing #SocialThrowback
From Rocky Rani to Gadar 2, experts look back at how movie marketing shifted in 2023
By Sneha Medda
Dec 28, 2023 15:50 IST 11 Min read
festive marketing Festive Marketing Week
Festive Marketing: Content creator's role in India's shopping choices
By Pranali Tawte
Oct 17, 2023 16:13 IST 4 Min read
Creator Economy SM Live
#SMLive Season 6: The future of the Creator Economy
By Pranali Tawte
Jul 08, 2022 11:17 IST 4 Min read
Netflix E-commerce Samosa Snippets
Netflix expands revenue streams with e-commerce platform
By Jagruti Verma
Jun 15, 2021 05:15 IST 3 Min read
Jayshree Bhagat Interviews
#Interview: Jayshree Bhagat on the making of a beauty blogger...
By Social Samosa
Apr 19, 2019 02:43 IST 13 Min read
Feet On The Map Interviews
Interview: My objective is to create a desire in my reader to visit the place: Deepika Gumaste, Feet On The Map
By Social Samosa
Nov 13, 2018 03:41 IST 4 Min read
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