Gen Z
Nihal Ranjan on crafting a brand voice for Jockey India that speaks to Gen Z
Nestlé KITKAT’s new campaign tackles Gen Z’s decision fatigue with a playful twist
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Goafest 2025: Swipe right for relevance, building brands Gen Z cares about
Neha Jolly Sawhney reveals Snapchat's strategy for Gen Z sports engagement