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print media Experts Speak

Is innovation the lifeline for print media’s survival?

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first advertising landscape.

By Pranali Tawte
Nov 21, 2024 15:10 IST 9 Min read
TAM FMCG Report
Programmatic was the top transaction method for digital FMCG advertising during Jul-Sept ’23: TAM report
By Social Samosa
Jan 18, 2024 12:28 IST 2 Min read
Navratri media mix in Gujarat Experts Speak
Experts Speak: Mapping Gujarat's media consumption patterns during Navratri
By Shamita Islur
Oct 18, 2023 09:32 IST 6 Min read
mSix&Partners Industry Updates
mSix&Partners wins ManipalCignaHealth's integrated media mandate
By Social Samosa
May 31, 2023 08:07 IST 2 Min read
TAM AdEx Report
FMCG ad volumes on Television rose by 21% in 2022: TAM AdEx
By Social Samosa
Mar 15, 2023 05:28 IST 1 Min read
media entertainment revenue Report
Media & entertainment revenue to touch Rs 1.6 lakh crore in 2024: CRISIL report
By Social Samosa
Jan 03, 2023 07:58 IST 3 Min read
Madison Media Godrej & Boyce Industry Updates
Madison Media Alpha wins the Integrated Media AOR of Godrej & Boyce
By Sneha Medda
Oct 31, 2022 05:29 IST 2 Min read
'Why Is This A Swiggy Ad?' Campaign Spot
Swiggy wants the audience to figure out 'Why is this a Swiggy Ad?'
By Social Samosa
Oct 14, 2022 04:40 IST 3 Min read
John George, AdLift Industry Updates
AdLift appoints John George as Senior Creative Director
By Social Samosa
Sep 27, 2021 04:40 IST 2 Min read
Makani Creatives wins a 360-degree marketing mandate for GOQii ‘India Health Quiz’ with Akshay Kumar Industry Updates
Makani Creatives wins 360-degree marketing mandate for GOQii's India Health Quiz campaign
By Social Samosa
Jul 22, 2019 13:00 IST 2 Min read
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