/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
Advertisment
/socialsamosa/media/media_files/2024/10/21/leaderboard-new-alt.png)
/socialsamosa/media/media_files/2024/10/29/EuQM5wN4ENukTIzhw6KH.png)
From homecoming to holidaying: How travel brands connected with festive travellers
Nov 04, 2024 10:00 IST
7 Min read
/socialsamosa/media/media_files/2024/10/29/845D57KkVALE5Lf901wL.png)
Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign
Nov 04, 2024 10:20 IST
3Min read
/socialsamosa/media/media_files/2024/11/03/Y1egr3QRV4uYMlA4Cb09.png)
/socialsamosa/media/media_files/2024/10/29/08kRPV2Fd0XXhun12Nef.png)
/socialsamosa/media/media_files/2024/10/28/LXs3wNzBAtTNaxhiGQMT.png)
/socialsamosa/media/media_files/2024/10/29/J6KMxUndzNM6wKzMJeDy.jpg)
/socialsamosa/media/media_files/2024/10/30/18pSO1mT6KWAdkAdifiq.png)
/socialsamosa/media/media_files/2024/10/29/nSn9HSM60slktpwIFBMt.png)
/socialsamosa/media/media_files/2024/10/29/rvrk6lLblYJhiFJeq9Dd.jpg)
Why content-led commerce should be a top priority for brands this festive season
Oct 30, 2024 10:00 IST
3 Min read
/socialsamosa/media/media_files/2024/10/25/a2wECSMZXPQM8kXGvwsd.jpg)
/socialsamosa/media/media_files/PdP6CNhKhW6I5WVljx2H.jpg)
News
/socialsamosa/media/media_files/2024/10/29/KahIDf8VJrywhS05lgvX.jpg)
Threads launches mobile analytics for real-time performance tracking
Oct 29, 2024 13:15 IST
1 Min read
/socialsamosa/media/media_files/2024/10/29/2223.jpg)
Meta is working on an independent AI search engine
Oct 29, 2024 13:12 IST
2Min read
/socialsamosa/media/media_files/2024/10/28/IX9ywKWh97PUJwjmHXGw.jpg)
Bombay HC directs state to form committee to prevent misuse of public funds on govt Ads
Oct 28, 2024 17:52 IST
2 Min read
/socialsamosa/media/media_files/2024/10/28/gwlzmsqiYEGbtH5gZ2Ds.jpg)
/socialsamosa/media/media_files/2024/10/28/xX3kTFE2u3yKIhXq0se2.jpg)
Meta’s AI podcast generation feature NotebookLlama debuts with room to improve
Oct 28, 2024 12:23 IST
1 Min read
Industry Updates
/socialsamosa/media/media_files/2024/10/29/YzMy4hVOv8jKDXFjwhed.png)
Birla Brainiacs announces Ayushmann Khurrana as its brand ambassador
Oct 29, 2024 12:49 IST
2 Min read
/socialsamosa/media/media_files/2024/10/28/hIG1goloSh2GFOHPYA0Y.jpg)
KlugKlug appoints Shuchi Sethi as Country Manager for India
Oct 28, 2024 19:19 IST
2Min read
/socialsamosa/media/media_files/2024/10/28/CfGoJRKikLn3lXSvUbxV.jpg)
/socialsamosa/media/media_files/2024/10/28/vFxvfxr26C94E92hDtXu.jpg)
/socialsamosa/media/media_files/2024/10/28/ituY1syCon9AzU38lKPa.jpg)
Topical Spot
/socialsamosa/media/media_files/2024/10/29/nSn9HSM60slktpwIFBMt.png)
50 Diwali campaigns that lit up the festivities this year
Oct 30, 2024 10:31 IST
2 Min read
/socialsamosa/media/media_files/2024/10/28/yFsg6i52RUmrAGUt3fnt.png)
A look back at 'spooktacular' Halloween campaigns
Oct 29, 2024 11:12 IST
2Min read
/socialsamosa/media/media_files/2024/10/28/Q7UwscZYttqpekC7VE9q.png)
How brands 'Dil-luminatified' their marketing for Diljit's concert
Oct 28, 2024 17:22 IST
3 Min read
/socialsamosa/media/media_files/2024/10/21/njR3o0sH49jST9JDOFIs.jpg)
/socialsamosa/media/media_files/2024/10/17/Cu1UTuLZK5H6TJJ19tu3.png)
Experts Speak
From homecoming to holidaying: How travel brands connected with festive travellers
Nov 04, 2024 10:00 IST
7 Min read
/socialsamosa/media/media_files/2024/10/29/J6KMxUndzNM6wKzMJeDy.jpg)
Diwali through their eyes: How A&M celebrates
Oct 31, 2024 10:00 IST
6Min read
/socialsamosa/media/media_files/2024/10/28/IsrUy3NSEuAQswPwTdtF.png)
Interviews
/socialsamosa/media/media_files/2024/10/29/fqmD4McHjKZKN0w5cdrm.png)
We have increased our advertising & promotional spending by 18 to 20%: Tanishq’s Pelki Tshering
Oct 30, 2024 10:15 IST
9 Min read
/socialsamosa/media/media_files/2024/10/17/XUt6yraqrVBAFEJEtSkq.jpg)
Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
Oct 18, 2024 10:01 IST
10Min read
/socialsamosa/media/media_files/2024/10/17/rT1hVvIwGW1YXcaOabEh.jpg)
Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5 Min read
/socialsamosa/media/media_files/JRj4pioduq4VbFXhRfuP.jpg)
/socialsamosa/media/media_files/YvqZsrw6KiJDCxTJiamA.jpg)
Case Studies
Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign
Nov 04, 2024 10:20 IST
3 Min read
/socialsamosa/media/media_files/2024/10/28/P2BEMhcXIYlEMtTcaGev.jpg)
Case Study: How Zepto's festive campaign used AI to give Soan Papdi an image makeover
Oct 28, 2024 15:14 IST
3Min read
/socialsamosa/media/media_files/2024/10/18/dnybcYTFG2rP6oKQOLZA.png)
Case Study: Here's how Goibibo blended humour, influencers & flash sales to celebrate its 15th anniversary
Oct 21, 2024 10:00 IST
7 Min read
/socialsamosa/media/media_files/puMHGAnuJTyF8fP2MFsA.png)
Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
Oct 11, 2024 10:00 IST
3 Min read
/socialsamosa/media/media_files/Svuschpgw6KHwiyPEWBb.png)
Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
Sep 30, 2024 13:08 IST
4 Min read
Campaign Spot
/socialsamosa/media/media_files/2024/11/04/7AP2il5KIkITFlZhkC1x.jpg)
Your heart deserves attention: Aditya Birla Health Insurance’s #LetsFaceIt campaign shows you how
Nov 04, 2024 13:21 IST
3 Min read
/socialsamosa/media/media_files/2024/10/28/Im6vXD4t1ZtgTf1vFi0a.jpg)
Anurag Kashyap signs up for guerilla marketing with Rebound
Oct 28, 2024 12:13 IST
2Min read
/socialsamosa/media/media_files/2024/10/23/4RMTBDMWJoEpFrpSZieu.png)
/socialsamosa/media/media_files/2024/10/23/rQqaWsfUasn5gzkrTMj1.jpg)
/socialsamosa/media/media_files/2024/10/18/gv3FXLjT6pvkK3bMXnEF.jpg)
Guest Post
/socialsamosa/media/media_files/2024/11/03/Y1egr3QRV4uYMlA4Cb09.png)
Reimagining festive campaigns for Gen Z
Nov 04, 2024 10:15 IST
2 Min read
/socialsamosa/media/media_files/2024/10/29/08kRPV2Fd0XXhun12Nef.png)
How brands can stand out in an oversaturated influencer space
Nov 04, 2024 10:00 IST
5Min read
Why content-led commerce should be a top priority for brands this festive season
Oct 30, 2024 10:00 IST
3 Min read
/socialsamosa/media/media_files/2024/10/28/P7lwn7XXIVKs06P7xHrg.jpg)
How brands can use AR and VR to create immersive festive shopping experiences
Oct 29, 2024 10:00 IST
4 Min read
/socialsamosa/media/media_files/2024/10/29/pTWz5Mi4dR5BOH5sD004.png)
Samosa Snippets
/socialsamosa/media/media_files/2024/10/28/LXs3wNzBAtTNaxhiGQMT.png)
Marketing therapy: Lessons from Shrinking on connecting with your audience
Nov 04, 2024 10:00 IST
7 Min read
/socialsamosa/media/media_files/2024/10/25/k9BovP04Ftuw0oT92X57.jpg)
Delhi techie snags JioHotstar domain; sparks legal drama with Reliance
Oct 25, 2024 15:21 IST
8Min read
/socialsamosa/media/media_files/2024/10/24/RYkJgjXQvPzGIuvzhnWr.png)
/socialsamosa/media/media_files/2024/10/23/UCVCK95TzD6BGT1aVKYV.jpg)
Where culture meets modernity: Sabhyata’s creative social media approach
Oct 24, 2024 10:00 IST
6 Min read
/socialsamosa/media/media_files/2024/10/22/0560jX1BpDPpFwJDMNKt.png)
Movie Marketing
/socialsamosa/media/media_files/5P72ezIES26B2I6pg8Rj.png)
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
/socialsamosa/media/media_files/ZHkoQThpHcXCcP59LPku.png)
GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read
/socialsamosa/media/media_files/LWr6IlP0Roia0CLS6Rl8.png)
/socialsamosa/media/media_files/afMwTGku5HH3oRS4H1zg.jpg)
/socialsamosa/media/media_files/mJcdh9fAJjWZdEMknGw7.png)