Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
Tackling fake followers and fraudulent influencer engagement
Onam campaigns of 2024 capture the journey of homecoming & nostalgia
The power of festive packaging: How it transforms consumer behaviour
News
YouTube expands thumbnail editing options for Shorts
Elon Musk's xAI excludes EU user data amid privacy concern
Google expands AI-powered virtual try on feature to include dresses
Industry Updates
Nykaa appoints Sukhleen Aneja as SVP and Business Head of Kay Beauty
Xiaomi India onboards Katrina Kaif as brand ambassador
Topical Spot
Onam campaigns of 2024 capture the journey of homecoming & nostalgia
Teacher's Day 2024 campaigns & creatives pay tribute to the people shaping future minds
Timeless Ganesh Chaturthi ads that celebrate the festival's spirit
Experts Speak
Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
Learning from Piyush Pandey: Mentees share lessons in fearlessness and storytelling
Interviews
We view legacy as a positive attribute & focus on doing what's right for our clients and consumers: Prem Narayan
Pepperfry’s festive marketing strategy blends online and offline experiences, says Mahip Dwivedi
CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology
Case Studies
Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
Case Study: How Under Armour’s influencer-led campaign reached over 200Mn users
Case Study: How Savana's viral Re. 1 campaign pushed its app store rankings
Case Study: How EMotorad leveraged Dhoni's fanbase and a viral meme to reach 180Mn people
Case Study: How OPPO India’s campaign used a life-sized CGI model to garner over 600M views
Campaign Spot
Zomato's Onam campaign captures the essence of cultural vibrancy
UEFA brings together football legends to declare new CL format
Guest Post
Tackling fake followers and fraudulent influencer engagement
Integration with AI chatbots: When to automate & when to keep it personal
The power of festive packaging: How it transforms consumer behaviour