Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
Sep 06, 2024 16:46 IST
7 Min read
Tackling fake followers and fraudulent influencer engagement
Sep 06, 2024 11:11 IST
4Min read
Onam campaigns of 2024 capture the journey of homecoming & nostalgia
Sep 06, 2024 17:55 IST
2 Min read
The power of festive packaging: How it transforms consumer behaviour
Sep 03, 2024 09:30 IST
5 Min read
News
YouTube expands thumbnail editing options for Shorts
Sep 06, 2024 15:02 IST
1 Min read
Elon Musk's xAI excludes EU user data amid privacy concern
Sep 06, 2024 13:32 IST
2Min read
Google expands AI-powered virtual try on feature to include dresses
Sep 06, 2024 13:09 IST
2 Min read
Industry Updates
Nykaa appoints Sukhleen Aneja as SVP and Business Head of Kay Beauty
Sep 06, 2024 16:19 IST
2 Min read
Xiaomi India onboards Katrina Kaif as brand ambassador
Sep 06, 2024 15:58 IST
2Min read
Topical Spot
Onam campaigns of 2024 capture the journey of homecoming & nostalgia
Sep 06, 2024 17:55 IST
2 Min read
Teacher's Day 2024 campaigns & creatives pay tribute to the people shaping future minds
Sep 05, 2024 18:27 IST
2Min read
Timeless Ganesh Chaturthi ads that celebrate the festival's spirit
Sep 04, 2024 19:26 IST
2 Min read
Experts Speak
Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
Sep 06, 2024 16:46 IST
7 Min read
Learning from Piyush Pandey: Mentees share lessons in fearlessness and storytelling
Sep 05, 2024 19:15 IST
9Min read
Interviews
We view legacy as a positive attribute & focus on doing what's right for our clients and consumers: Prem Narayan
Sep 03, 2024 10:00 IST
9 Min read
Pepperfry’s festive marketing strategy blends online and offline experiences, says Mahip Dwivedi
Aug 30, 2024 09:30 IST
5Min read
CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology
Aug 29, 2024 12:17 IST
16 Min read
Case Studies
Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
Sep 02, 2024 11:05 IST
4 Min read
Case Study: How Under Armour’s influencer-led campaign reached over 200Mn users
Aug 30, 2024 14:41 IST
5Min read
Case Study: How Savana's viral Re. 1 campaign pushed its app store rankings
Aug 27, 2024 13:55 IST
6 Min read
Case Study: How EMotorad leveraged Dhoni's fanbase and a viral meme to reach 180Mn people
Aug 22, 2024 12:37 IST
4 Min read
Case Study: How OPPO India’s campaign used a life-sized CGI model to garner over 600M views
Aug 20, 2024 09:30 IST
5 Min read
Campaign Spot
Zomato's Onam campaign captures the essence of cultural vibrancy
Sep 06, 2024 19:17 IST
2 Min read
UEFA brings together football legends to declare new CL format
Sep 04, 2024 19:24 IST
3Min read
Guest Post
Tackling fake followers and fraudulent influencer engagement
Sep 06, 2024 11:11 IST
4 Min read
Integration with AI chatbots: When to automate & when to keep it personal
Sep 04, 2024 09:30 IST
4Min read
The power of festive packaging: How it transforms consumer behaviour
Sep 03, 2024 09:30 IST
5 Min read
Samosa Snippets
Obeetee highlights its Viraasat collection with a poignant amalgamation of colourful visuals
Sep 03, 2024 19:46 IST
3 Min read
All you need to know about Meta's latest meet announcing new Instagram features
Sep 03, 2024 19:14 IST
6Min read
Movie Marketing
GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4 Min read
Call Me Bae’s marketing traces Mumbai through Bae’s lens
Sep 05, 2024 17:04 IST
4Min read