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Modern consumers value experiences over mere endorsements: Nishant Kedia of Oven Story
Dec 04, 2024 10:00 IST
7 Min read
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What happens to digital advertising if Google sells Chrome?
Dec 03, 2024 10:00 IST
7Min read
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Disability in ads: Time for authentic representation, not decoration
Dec 02, 2024 15:16 IST
4 Min read
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News
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YouTube’s latest AI tools help creators maximise video performance
Dec 04, 2024 12:50 IST
1 Min read
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Meta cracks down on scammers with tougher financial ad rules in Australia
Dec 04, 2024 12:31 IST
2Min read
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Apple accused of silencing workers, illegally monitoring personal devices
Dec 03, 2024 12:20 IST
2 Min read
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OpenAI eyes advertising as revenue pressures mount amid restructuring
Dec 03, 2024 11:27 IST
2 Min read
Industry Updates
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OpenAI announces Kate Rouch as its first CMO
Dec 04, 2024 12:44 IST
2 Min read
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Hush Puppies onboards Vir Das as India ambassador
Dec 03, 2024 15:12 IST
2Min read
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Topical Spot
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How brands are raising HIV/AIDS awareness through meaningful campaigns
Dec 02, 2024 18:26 IST
3 Min read
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Black Friday brand campaigns tap into nostalgia, humour & star power
Nov 29, 2024 13:02 IST
2Min read
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Experts Speak
What happens to digital advertising if Google sells Chrome?
Dec 03, 2024 10:00 IST
7 Min read
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The shifting terrain of OOH advertising in 2024
Dec 02, 2024 13:24 IST
8Min read
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Interviews
Modern consumers value experiences over mere endorsements: Nishant Kedia of Oven Story
Dec 04, 2024 10:00 IST
7 Min read
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Puneet Das of Tata Consumer Products on fostering emotional connections with consumers with hyperlocal marketing
Nov 29, 2024 16:01 IST
12Min read
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Rima Kirtikar on the power of immersive experiences in real estate
Nov 13, 2024 10:00 IST
5 Min read
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Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
Case Studies
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Case Study: How Tata AIA sold life insurance using stand-up comedians
Nov 27, 2024 16:36 IST
3 Min read
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Case study: How WhatsApp partnered with comedians to spotlight privacy features
Nov 26, 2024 17:57 IST
5Min read
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Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials
Nov 22, 2024 12:52 IST
4 Min read
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Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program
Nov 15, 2024 12:55 IST
3 Min read
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Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage Indian youth during Halloween
Nov 11, 2024 12:29 IST
5 Min read
Campaign Spot
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Apple’s holiday ad highlights technology’s role in connecting loved ones
Dec 03, 2024 19:16 IST
2 Min read
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YouTube India gives Ganji Chudail a GenZ transformation in new ad
Nov 29, 2024 18:41 IST
3Min read
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Guest Post
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How inclusive was the ad industry in 2024?
Dec 03, 2024 10:00 IST
4 Min read
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Disability in ads: Time for authentic representation, not decoration
Dec 02, 2024 15:16 IST
4Min read
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First-party data in BFSI: The key to unlocking customer-centric growth
Nov 26, 2024 16:52 IST
3 Min read
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Samosa Snippets
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How advertising is (finally) embracing disability
Dec 03, 2024 18:44 IST
6 Min read
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Breaking the glass ceiling: Women leading marketing
Nov 27, 2024 20:01 IST
11Min read
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Movie Marketing
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Moana 2’s marketing makes waves with culture-accentuating collaborations
Nov 29, 2024 19:07 IST
6 Min read
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Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for Diwali
Nov 08, 2024 19:51 IST
6Min read
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