We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan
Sep 19, 2024 14:02 IST
11 Min read
The dawn of AI-powered search
Sep 19, 2024 09:30 IST
4Min read
Festive Marketing Camp 2024: All you need to know about the sessions
Sep 17, 2024 14:35 IST
2 Min read
Colours that tell stories: Decoding Label Earthen’s brand personality on Instagram
Sep 18, 2024 14:13 IST
5 Min read
News
Snapchat’s 'My Selfie' tool raises concerns over users’ faces in personalised ads
Sep 19, 2024 15:56 IST
1 Min read
Threads now supports up to 20 photos or videos per post
Sep 19, 2024 15:08 IST
1Min read
YouTube unveils new AI-powered tools & monetisation updates for creators
Sep 19, 2024 12:28 IST
4 Min read
Industry Updates
L&K Saatchi & Saatchi appoints Roshni Kavina as NCD
Sep 19, 2024 17:45 IST
2 Min read
Formula 1 & LEGO team up to launch new product range
Sep 19, 2024 17:39 IST
2Min read
Topical Spot
Celebrating Kareena Kapoor Khan’s iconic ads on her birthday
Sep 19, 2024 18:26 IST
2 Min read
How brands became a part of devotees' journey to Lalbaugcha Raja
Sep 17, 2024 19:34 IST
2Min read
Brand campaigns that have raised awareness about suicide prevention
Sep 10, 2024 19:25 IST
2 Min read
Experts Speak
Ten big trends of the great Indian festive season
Sep 17, 2024 14:14 IST
7 Min read
What is the ideal time to launch a festive campaign?
Sep 16, 2024 13:11 IST
8Min read
Interviews
We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan
Sep 19, 2024 14:02 IST
11 Min read
50-60% of our consumer-facing spending is on digital: McDonald’s India CMO
Sep 11, 2024 14:10 IST
10Min read
CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology
Aug 29, 2024 12:17 IST
16 Min read
Case Studies
Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
Sep 16, 2024 12:52 IST
4 Min read
Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
Sep 02, 2024 11:05 IST
4Min read
Case Study: How Under Armour’s influencer-led campaign reached over 200Mn users
Aug 30, 2024 14:41 IST
5 Min read
Case Study: How Savana's viral Re. 1 campaign pushed its app store rankings
Aug 27, 2024 13:55 IST
6 Min read
Case Study: How EMotorad leveraged Dhoni's fanbase and a viral meme to reach 180Mn people
Aug 22, 2024 12:37 IST
4 Min read
Campaign Spot
Clinic Plus celebrates daughters by giving an ode to the ones that were never wished for
Sep 19, 2024 18:58 IST
2 Min read
Martin Scorsese calls the shots in front of the camera in Armani & Kith's campaign film
Sep 18, 2024 19:33 IST
2Min read
Guest Post
The dawn of AI-powered search
Sep 19, 2024 09:30 IST
4 Min read
The art of timing: How festive campaigns build emotional connections & drive success
Sep 18, 2024 11:50 IST
4Min read
Gamification in content marketing: Engaging audiences with interactive content
Sep 17, 2024 09:30 IST
4 Min read
Samosa Snippets
Colours that tell stories: Decoding Label Earthen’s brand personality on Instagram
Sep 18, 2024 14:13 IST
5 Min read
What Nucky Thompson from Boardwalk Empire teaches us about personal branding
Sep 17, 2024 16:53 IST
5Min read
Movie Marketing
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read