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Interviews

Tanishq’s Pelki Tshering Interviews

We have increased our advertising & promotional spending by 18 to 20%: Tanishq’s Pelki Tshering

Pelki Tshering, CMO, Tanishq shares the secret sauce behind the brand’s storytelling, its festive marketing efforts, the mediums that are helping reach the consumers, the use of personalisation and more.

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