/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
Advertisment
/socialsamosa/media/media_files/2024/11/21/wiBVh0Gai2ALHtiKubUh.png)
/socialsamosa/media/media_files/2024/11/21/gfCqX1KSKXqcInHTjKfN.jpg)
Wildest Gen Z moments: Advertising edition
Nov 22, 2024 13:58 IST
7 Min read
/socialsamosa/media/media_files/2024/11/22/dteizWZ0xckk5K3Dpfpb.jpg)
Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials
Nov 22, 2024 12:52 IST
4Min read
/socialsamosa/media/media_files/2024/11/22/q7NPRbXeG4NF7PBUwoPk.png)
/socialsamosa/media/media_files/2024/11/22/9QSa0wH7No9ndltyJgBr.png)
/socialsamosa/media/media_files/2024/11/22/6sJ0HhXN0zNhdJ6pKnXs.png)
/socialsamosa/media/media_files/2024/11/21/9btuYL2pAVLvCJy3N3nM.png)
/socialsamosa/media/media_files/2024/11/21/mtbSO75EeQbXCxaNi3B6.png)
/socialsamosa/media/media_files/PdP6CNhKhW6I5WVljx2H.jpg)
News
/socialsamosa/media/media_files/BGTebVVcDaA0OcywuLez.jpg)
Threads announces updates to trending topics and search features
Nov 25, 2024 12:17 IST
2 Min read
/socialsamosa/media/media_files/2024/11/22/eQ7ytvXXW76474u8bEQ4.png)
Ogilvy's Sagar Jadhav creates Cannes Lions GPT
Nov 22, 2024 19:51 IST
2Min read
/socialsamosa/media/media_files/2024/11/22/hktKPQhXa2roLHmHfuo1.jpg)
CCPA takes aim at surrogate advertising through CSR, drafts new guidelines
Nov 22, 2024 18:18 IST
2 Min read
/socialsamosa/media/media_files/2024/11/22/FWvkiUA52NtOaIpcVMse.png)
/socialsamosa/media/media_files/2024/11/22/S8wO2NGr7cUInjMsCFg3.jpg)
WhatsApp introduces voice message transcripts to enhance accessibility
Nov 22, 2024 16:39 IST
1 Min read
Industry Updates
/socialsamosa/media/media_files/2024/11/25/ZC1ZieDKycivjFdbBYvA.jpg)
Amazon fast-tracks Tez launch amidst quick commerce boom in India
Nov 25, 2024 11:58 IST
2 Min read
/socialsamosa/media/media_files/2024/11/25/uwN2JiPXiPLZeITFekg2.jpg)
Interactive Avenues elevates Jobin Jose to Director
Nov 25, 2024 11:53 IST
1Min read
/socialsamosa/media/media_files/2024/11/22/Rh4DSUxsyh4xgJt8hnyb.jpg)
/socialsamosa/media/media_files/2024/11/22/pfoUTqrDWBsRIkX2JOFF.jpg)
/socialsamosa/media/media_files/2024/11/22/g3wJKwI5InmpC3BTwg6D.jpg)
Topical Spot
/socialsamosa/media/media_files/2024/11/19/U8vrbsiTz9fKIo4O7so1.png)
Brands encourage men to open up about their feelings on International Men's Day
Nov 19, 2024 19:25 IST
2 Min read
/socialsamosa/media/media_files/2024/11/11/V8L2YLuv969fP9sBaJBt.png)
Brands turn Monday blues into marketing gold with humor & relatability
Nov 18, 2024 11:38 IST
4Min read
/socialsamosa/media/media_files/2024/11/14/KEOHmeLhZajr6zo7WqCG.png)
/socialsamosa/media/media_files/2024/11/13/IEf3fp4og49awGMJqSvA.png)
/socialsamosa/media/media_files/2024/11/12/hQyocJEaymMabd6caeLM.jpg)
Experts Speak
Wildest Gen Z moments: Advertising edition
Nov 22, 2024 13:58 IST
7 Min read
/socialsamosa/media/media_files/2024/11/21/mtbSO75EeQbXCxaNi3B6.png)
Is innovation the lifeline for print media’s survival?
Nov 21, 2024 15:10 IST
9Min read
/socialsamosa/media/media_files/2024/11/18/MIisuWqPk93r8Xqy1o9X.png)
/socialsamosa/media/media_files/2024/11/18/bGvrKYyBi0dYacF2dG5N.png)
/socialsamosa/media/media_files/2024/11/14/DbCCrhSbmfEz3uBKSOux.jpg)
Interviews
/socialsamosa/media/media_files/2024/11/14/ONrNwusZPwkJFXGe6GW8.jpg)
We focus on creating designs that people can connect with on a personal level: Samhita Bhatkar, Multia
Nov 19, 2024 12:00 IST
8 Min read
/socialsamosa/media/media_files/2024/11/12/dcHZgUfba7acddxWJmGH.jpg)
Rima Kirtikar on the power of immersive experiences in real estate
Nov 13, 2024 10:00 IST
5Min read
/socialsamosa/media/media_files/2024/10/17/DyCwMxmtkm4lUKwCajQ5.jpg)
Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
/socialsamosa/media/media_files/2024/11/05/p6lEbMgep0BpjZr3lq1S.png)
/socialsamosa/media/media_files/2024/10/24/cVkdnKLt2f1Hwwipwb58.jpg)
Case Studies
Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials
Nov 22, 2024 12:52 IST
4 Min read
/socialsamosa/media/media_files/2024/11/15/yLHNa4r7Fl1YJJZ6JuX1.png)
Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program
Nov 15, 2024 12:55 IST
3Min read
/socialsamosa/media/media_files/2024/11/11/bMTe8AzQsI3HEkbfII9j.jpg)
Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage Indian youth during Halloween
Nov 11, 2024 12:29 IST
5 Min read
/socialsamosa/media/media_files/2024/11/08/nAaWjpwAtHPemMs8Eqwp.png)
Case Study: How Burger King invited customers to roast their worst coffee moments to drive engagement
Nov 08, 2024 11:46 IST
5 Min read
/socialsamosa/media/media_files/2024/10/29/yyG0MUd8HVmvm9mlRPxj.png)
Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
Campaign Spot
/socialsamosa/media/media_files/2024/11/21/iUuMmE09BK4p5GZGk2CH.png)
NPCI and TOI’s campaign brings back Common Man to promote digital payment safety
Nov 21, 2024 18:26 IST
3 Min read
/socialsamosa/media/media_files/2024/11/21/n8SZcsCIubkIirynF2WB.jpg)
Nike honours Rafael Nadal's legacy in new ad as he retires
Nov 21, 2024 17:56 IST
2Min read
/socialsamosa/media/media_files/2024/11/15/EmbGKDpUkjFkpckaIA92.png)
/socialsamosa/media/media_files/2024/11/12/OHr7lRXCz0kFKwH45GvC.jpg)
/socialsamosa/media/media_files/2024/11/11/XIQqZ36slyZwzC6LXbDQ.png)
Guest Post
/socialsamosa/media/media_files/2024/11/19/iXEzU4scnv6ezsnQxi3B.png)
Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 10:00 IST
3 Min read
/socialsamosa/media/media_files/2024/11/19/pZbDMIupHgXPqfDAKiRu.png)
The battle for the last mile: How brands are redefining customer experience in a D2C world
Nov 20, 2024 10:00 IST
3Min read
/socialsamosa/media/media_files/2024/11/19/IGIeDZqXCDSHie5DuoGK.png)
A feminist man: The new male privilege and how advertising can fuel this
Nov 20, 2024 10:00 IST
4 Min read
/socialsamosa/media/media_files/2024/11/14/JCGAKeHrnGfMT9h2LVtc.png)
/socialsamosa/media/media_files/2024/11/18/y9uovgmG9cRsrru1ZYwV.png)
Samosa Snippets
/socialsamosa/media/media_files/2024/11/22/9QSa0wH7No9ndltyJgBr.png)
Rafael Nadal: How the King of clay conquered branding
Nov 22, 2024 19:02 IST
5 Min read
/socialsamosa/media/media_files/2024/11/22/q7NPRbXeG4NF7PBUwoPk.png)
Marketing lessons from The Bold Type: A playbook for brave brands
Nov 22, 2024 17:30 IST
6Min read
/socialsamosa/media/media_files/2024/11/22/5O48CTQlNHmtfY0oQyVk.jpg)
Movie Marketing
/socialsamosa/media/media_files/2024/11/08/FgfAzGNZ3SQTf90Lp9ZF.png)
Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for Diwali
Nov 08, 2024 19:51 IST
6 Min read
/socialsamosa/media/media_files/5P72ezIES26B2I6pg8Rj.png)
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4Min read
/socialsamosa/media/media_files/ZHkoQThpHcXCcP59LPku.png)
/socialsamosa/media/media_files/LWr6IlP0Roia0CLS6Rl8.png)
/socialsamosa/media/media_files/afMwTGku5HH3oRS4H1zg.jpg)