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Why are CID characters everywhere?
Nov 25, 2024 13:17 IST
6 Min read
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Wildest Gen Z moments: Advertising edition
Nov 22, 2024 13:58 IST
7Min read
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News
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DOJ and Google clash in final round of Ad tech antitrust trial
Nov 25, 2024 12:43 IST
3 Min read
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OpenAI reportedly eyes web browser, deepens competition with Google
Nov 25, 2024 12:38 IST
1Min read
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CCPA takes aim at surrogate advertising through CSR, drafts new guidelines
Nov 22, 2024 18:18 IST
2 Min read
Industry Updates
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Apurva Sircar steps down as Head of Marketing at Bandhan Bank after seven years
Nov 25, 2024 14:37 IST
1 Min read
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Harsha Vardhan Agarwal takes over as FICCI President for 2024-25
Nov 25, 2024 14:34 IST
1Min read
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Topical Spot
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Brands encourage men to open up about their feelings on International Men's Day
Nov 19, 2024 19:25 IST
2 Min read
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Brands turn Monday blues into marketing gold with humor & relatability
Nov 18, 2024 11:38 IST
4Min read
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Experts Speak
Why are CID characters everywhere?
Nov 25, 2024 13:17 IST
6 Min read
Wildest Gen Z moments: Advertising edition
Nov 22, 2024 13:58 IST
7Min read
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Interviews
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We focus on creating designs that people can connect with on a personal level: Samhita Bhatkar, Multia
Nov 19, 2024 12:00 IST
8 Min read
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Rima Kirtikar on the power of immersive experiences in real estate
Nov 13, 2024 10:00 IST
5Min read
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Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
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Case Studies
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Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials
Nov 22, 2024 12:52 IST
4 Min read
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Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program
Nov 15, 2024 12:55 IST
3Min read
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Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage Indian youth during Halloween
Nov 11, 2024 12:29 IST
5 Min read
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Case Study: How Burger King invited customers to roast their worst coffee moments to drive engagement
Nov 08, 2024 11:46 IST
5 Min read
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Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
Campaign Spot
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NPCI and TOI’s campaign brings back Common Man to promote digital payment safety
Nov 21, 2024 18:26 IST
3 Min read
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Nike honours Rafael Nadal's legacy in new ad as he retires
Nov 21, 2024 17:56 IST
2Min read
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Guest Post
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Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 10:00 IST
3 Min read
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The battle for the last mile: How brands are redefining customer experience in a D2C world
Nov 20, 2024 10:00 IST
3Min read
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A feminist man: The new male privilege and how advertising can fuel this
Nov 20, 2024 10:00 IST
4 Min read
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Samosa Snippets
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Rafael Nadal: How the King of clay conquered branding
Nov 22, 2024 19:02 IST
5 Min read
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Marketing lessons from The Bold Type: A playbook for brave brands
Nov 22, 2024 17:30 IST
6Min read
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Movie Marketing
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Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for Diwali
Nov 08, 2024 19:51 IST
6 Min read
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Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4Min read
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